Start free →How we think about stories, conversion, and the post-page internet. Plus product updates, case studies, and the occasional rant.
Google I/O 2026 turned Search into an agentic AI ecosystem — and the informational traffic flat, text-heavy sites lived on is evaporating. Why optimizing for the AI scraper is only the cost of entry, and what you owe the human who finally clicks through.
Attention has already moved. Most websites are still showing up to the fight with a brochure from 2010 — here's why the feed wins, and what changes when you stop treating your homepage like a static destination.
Brands lean into creators on TikTok and revert to controlled messaging the moment a visitor lands on their site. The disconnect between where attention lives and where brands convert matters more than most teams realize.
