Start free →How we think about stories, conversion, and the post-page internet. Plus product updates, case studies, and the occasional rant.
Email still owns the long game — but a 20% open rate can't close a red-hot lead. Why native SMS and WhatsApp (98% open rates, read within minutes) turn peak video engagement into real-time revenue, plus three automations you can ship in under ten minutes.
There's a moment most product teams don't think enough about — the ten minutes after someone unboxes the thing. Short clips, clear steps, no friction. A walkthrough of what changes when onboarding stops looking like a manual.
Micro-learning didn't start in a classroom. It started in a scroll. The opportunity wasn't to invent something new — it was to organize what already worked, and make it usable at scale.
